Black Millionaire Lifestyles Matter…
…so the NBA will not display social justice messages on the court or on player singlets next season.
Television ratings for NBA games are at record lows this year with people complaining the world’s premier basketball league has become too political.
The NBA embraced the “Black Lives Matter” (BLM) movement only to find that fans aren’t keen to watch men earning millions of dollars for throwing a ball in a metal hoop complain about how oppressed they feel.
Moreover, fans find it hard to stomach being hectored about the importance of diversity from a sport in which 75 per cent of players are African American.
And then there is the hypocrisy of a sporting league that damns America for civil rights abuses while cosying up to Communist China in return for billions of dollars.
The league has seen its viewership drop enormously during the NBA playoffs with ratings down 20% on the previous year.
A poll in September found that 38% of fans said they were not watching because the league had become “too political.”
Things got worse from there when Game 1 of the NBA Finals between the Los Angeles Lakers and the Miami Heat recorded the lowest ever viewership for a Finals game.
That record was broken a couple of days later when the ratings for Game 2 were lower still, and was broken again just days later when Game 3 attracted even fewer fans.
NBA bosses have belatedly realised that the league’s edgy, woke stance on social issues is simply unsustainable as a business model. People don’t want to watch politically correct basketball.
And so on Tuesday, NBA Commissioner Adam Silver announced that BLM messages would likely not be displayed in 2021.
“I understand those people who are saying ‘I’m on your side, but I want to watch a basketball game’.”
In other words, basketball players need to focus on being basketball players rather than social justice warriors who happen to dribble a ball.
As the sport’s ratings plummet, advertising revenue dries up, owner profits go down and finally black millionaire contracts fall.
NBA players will know all about oppression if their multi-million dollar player contracts are cut in half, and so, wokeball will be abandoned in 2021 because black millionaire lifestyles matter.
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James Macpherson is a sought after international speaker with a background in journalism at the Courier Mail and Daily Telegraph. He previously pastored a significant church in Australia and South Africa. James' weekly Good Sauce podcast comes out every Tuesday. He also writes regularly for The Spectator.